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I write about businesses using AI and today I’m excited to show you how CB Insights is using AI.

CB Insights¹²⁷ is a tech market intelligence platform that provides data and analytics on private companies and emerging technology trends.

Thank you to CEO Anand Sanwal, CPO Nichelle Dekeyzer, and CTO Mike Ruggieri for spending time with me and sharing their thoughts.

Here’s a quick breakdown:

• Creating a cross-functional AI tiger team

• Encouraging adoption through Hack Days & Lunch and Learns

• Launching new AI-powered products

• How AI boosts their current offering

• Ways in which AI can transform the customer experience

• Reimagining how they capture and create data

CB Insights has been using machine learning for several years.

This 2014 post⁷¹ mentioned that 70% of their data collection was from their machine learning software, with the remaining 30% from direct submissions from investors.

This was pre-generative AI. Now they’re integrating AI internally and within their product in several ways.

Forming a Cross-Functional AI Tiger Team

CBInsights formed a "Tiger Team" that brought together top performers already doing innovative AI projects across the company.

The Tiger Team is split into three workstreams.

• Content creation

• Research

• Sales automation

But they continue to bring the whole group together weekly to share learnings which influences work happening in other projects.

One of the first initiatives was a dramatic overhaul of the content creation process. They turned long-form research briefs into easy-to-digest content for customer outreach.

Traditionally, it would take four days.

Now it’s less than 1 hour.

They used ChatGPT (GPT-4) to condense research briefs into < 60-second scripts. Then, they used WellSaid Labs¹⁹³ for lifelike voiceovers and Jitter⁵⁷⁵ for the video. Here’s the output - “Why Flexport’s valuation might have dropped by 80%⁴⁸⁶”.

The customer insight group developed a Slackbot that delivers relevant market and competitor research to customer success reps in under 30 seconds instead of 2-10 hours of manual search.

The bot makes individualised recommendations on relevant markets, companies, or competitive insights.

The sales automation group also benefits from this research tool.

Encouraging AI Adoption Through Hack Days & Lunch and Learns

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